"I Hope You Don't Mind...."

I have long known that really taking the time to be genuinely interested in your clients is an imperative part of creating, 'raving fans' for your business.

Raving fans are those clients that quite simply, love you and your business.

Why is it that Apple have people camping outside their stores for days just prior to the latest product release? It's simple - they know how to create 'raving fans!'.

Now here’s the question, are Apple’s products really that much better than their competitors?

Probably not, but, and it’s a big but! Apple’s serves you by creating world class products and then delivers an outstanding service to back you up! Apple are genuinely interested in you!

So that leaves us with a question, how do you create, 'raving fans' in your business?

It's simple, you have got to up your game!

It starts with being genuinely interested in what your client is up to in their lives. Last week, when working with one of my corporate clients, we were looking at different strategies that may increase their sales and the CEO told me a story.

He was in the office late one night and got a call from a client that he hadn’t spoken to for about two years because the client had been away travelling.

“So what happened?” I asked,

“Oh, I asked him how his trip was and what was the part he most enjoyed. I must have spent about half an hour on the phone to him, it was great to reconnect with him!”

Here’s the lesson though,

“Two weeks later and out the blue, he phoned me back and asked would I mind if he introduced another client to our business!”

What a lesson!

By showing a genuine interest in his client and really serving, his client became the marketer and promoted the business and, 'hey presto!', another client joined the client base!

Oh and the 'client acquisition cost?' A big, fat zero!

Okay, so if you’re an accountant, it did cost him 30 minutes of his time having a meaningful conversation!!

So how about you?

Who could you have a meaningful conversation with today that could grow your business? Will you be genuinely interested in them or just in the sale?

To your ultimate success,

Paul :)